Your business should be marketed at every hour of the day, but sometimes this isn’t possible unless you have staff working 24/7. Sign letters installed on the outside of your business is the best way to do this. In order to your target audience’s attention, you’ll want to work with a professional in this field, so they can help you decide what is going to look best on your building and how to grab customers.
First, you need to look at cost, since this is going to determine what materials you can choose from, such as aluminum sign letters. After this is done, then you can decide if you want to use the installation method of a raceway or a cabinet, or if you want to put them directly onto the wall. Your local government code and the building owner from whom you’re leasing a space will also be sources of direction on this and can let you know what’s allowed.
It’s extremely helpful to get help with the choice of words you put into the sign, because this is the phrase that is going to tell people what products and services you offer. Whether you choose your actual company name or a shortened version, this should be recognizable to all of your customers. It’s helpful if you remember that these professionals have helped many other company owners make these decisions and they know what works best, so don’t let your ego get in the way of taking their advice.
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Considering your sign is going to be exposed to a variety of weather constantly, you need to make sure it’s weatherproof. Your sign is going to have some sort of warranty included, but acts of God are not going to be included in that. Find out if they offer after-market weatherproofing products that can be applied to whatever material you choose. Depending on how much you’re spending, they may add this in for free, but you can find out when they give you a quote.
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If your sign is going to require power, it will likely require service at some point in the future, so make sure these areas are easily accessible to maintenance crews. For those business owners who need to ask the building owner for access permission, find out how you can guarantee maintenance crews will have access during regular business hours. In order to keep from paying maintenance crews overtime when they charge by the hour, it’s beneficial to have these answers when they ask you about access and other similar details. Your business is going to benefit when you advertise in this way and it should help quite a bit with name recognition in your local community.