If you are planning to design a DIY logo, then these few tips may be of great help. Although it is not recommended for big businesses, you may still use it for logos of organizations, groups, clubs and small start-up businesses. When making your DIY logo, make it a habit to ask other people of what they think of your design. By doing this, you will see all the mistakes you have overlooked.
To start with, here are a few tips you may want to consider:
Abbreviate or leave out company names- If your company name is too long, do not put it in your design as it will create a poor one. It is advised to abbreviate it so clients and customers may easily recognize it.
Do not put tag lines in your logo- For a more effective marketing strategy, make a tag line, but never include it in your logo. You can include it though in your other marketing materials.
Choose the right colors- Know that colors set the moods and feelings of your viewers. Hence, make use of a color wheel to select complimenting colors.
Font is also important- To see if you have used the right font, read the logo from a distance. If it is too thin or too small and you are having a hard time reading it, then it isn’t the right font.
Using the right tools- First of all, draw out your designs with a pen and paper. Make several styles and layouts and choose which ones you think are best for your company. Most importantly, choose the best website that could help you with creating your DIY logo.
Join design forums- Also, do not hesitate to join design forums to ask professionals for ideas and tips. With the help of these professionals, the technical stuff wont definitely give you a hard time.
Double checking is the key to a successful logo- After finalizing everything, make sure to double check the machines you are using to print the logo. To make things smoother, always set the correct file format before printing.
Remember that a logo design is the visual presentation of your company. If the design is ugly and uninteresting, customers and clients may consider your company as ugly and uninteresting as well. If it looks cheap, your products and services may be perceived as cheap too.
Avoid dragging down your company’s name by making the wrong logo design. You can follow these tips to ensure you have an effective logo that is memorable and marketable. It will help you enhance your company and at the same time create the connection with your clients. Do not waste your precious time and create your own DIY logo now.