There are many marketing options companies can opt for to get new customers or drive revenues up. SMS marketing is one of the best marketing options for businesses. However, most businesses do not concentrate on SMS marketing. Bulk SMS marketing is not popular among businesses due to a number of reasons. High cost is one of the reasons that businesses cite for not adopting SMS marketing. However, most of the reasons for not using the marketing are not justified.
According to a recent marketing study, text messages are read quickly and frequently than social media posts and emails. Most SMS messages are read within five seconds of them being delivered to a recipient’s phone. Thus, SMS will ensure your message gets delivered to your audience in a better way.
However, bulk SMS marketing comes with some challenges you should know. Users consider their mobile phones as private property. This means they do not expect irrelevant messages on their phones. For this reason, you need to work on your SMS campaign. Follow the guide below to get a positive ROI on bulk SMS marketing.
Get Your Messages Right
The message you send in your SMS marketing message is crucial to your success. The content you create may depend with your company or what you would like to achieve. When sending the content, there are a number of rules to keep in mind.
SMS marketing allows you to convey your message within a short space. Your message has to fit in 612 characters. Thus, it’s important that your message is clear and to the point. If your content is too short, consumers may not end up getting your whole message. On the other hand, if it is too long, your audience is likely to end up bored. It is important for your audience to act on receiving your message. Therefore, make sure your audience has something to respond to.
Sending out offers is one of the ways in which you can use bulk SMS marketing to improve your business sales. Various studies indicate that consumers are more open to receiving promotions via SMS frequently. If you opt to send out an offer, make sure you explain what the offer is all about. You should also instruct the audience how they can redeem the offer. For instance, you can send a discount code to your audience through the SMS. Consumers will feel the offer is exclusive for them when you do this. Ensuring your offer has a deadline is also important. By doing this, your audience will feel they need to act immediately to take advantage of the offer.